Plum

Plum is a leading premium baby food brand. It has pioneered the premiumisation of the baby food sector and has witnessed dramatic year on year growth. Its product range is created with the ethos of ‘real food for babies, not just baby food’ and is differentiated by its use of adult recipes, organic ingredients and superfoods, and is free from additives, salt and sugar. Its brand values resonate strongly with mums who are increasingly focused on the quality and health credentials of baby food. 

Plum sells an award winning range of over 50 products through the major food retailers. The company is headquartered in Taplow.

Jonathan Kaye and Katie Beck have joined the board of Plum.