Plum Baby merged with Plum Organics of the US in January 2013. This partnership positioned Plum as a leading kids nutrition brand and the first to offer premium products catered to the unique needs of infants, toddlers and school-aged children on an international scale. The merged group had over 150 products sold in over 13,000 stores internationally.
On 23 May 2013, Campbell Soup Company, a New York listed manufacturer and marketer of high-quality foods and simple meals, entered into into an agreement to acquire Plum Organics, a leading provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children.
As part of this transaction, Darwin Private Equity agreed to sell 100% of its holding in Plum Organics.